GRUMA has a vision, a mission and a set of Business guidelines, which synthesize an entire philosophy of work that the company has developed over these 60 years of life and is what nourishes our success.

This philosophy allows today to be the a leader industry in nixtamalized corn flour, with technology one hundred percent ours.





To be the absolute worldwide leader in the production, sale and distribution of processed corn flour and tortillas, and an important player in wheat flour and its by-products, such as flatbreads, as well as one of the main grain and basic foodstuffs processors in Mexico, the United States, Central America, Venezuela, Europe, Asia and Oceania.




To generate long-term dynamic and profitable growth, as well as to create the maximum value for its stockholders, by focusing primarily on its key businesses: processed corn flour, tortillas and wheat flour. To give clients and consumers superior-quality products and services, using the most efficient manufacturing and marketing systems.

Effort:

With effort and dedication Gruma today is the undisputed leader in the production of corn flour and tortilla, besides being a major player in the category of flatbreads, Gruma has become a global food company, current and reliable through products high quality and strong brands.

Commitment:

Committed to those who have made us who we are: our consumers, customers and employees. Our commitment is to our country and the world.  

Trascendence:

Gruma has trascend with great success in Mexico and the world for 60 years, being a proudly Mexican company with more than 90 plants, more than 20,000 employees with presence in over 100 countries, processing over 6 million tons of grains per year and also sold in different markets: wheat flour, rice, cooking oil, snacks, pastries, palm and condiments.

Perseverance:

With perseverance Gruma has always had a great business vision to reach all corners of the world with success and over time has always managed to overcome financial crisis going forward always very positive, in addition to great learning and growth obtained.

GRUMA's business strategy is:

	Offer superior-quality products and services.
	Thoroughly understand and satisfy the needs of our customers and consumers.
	Continually enhance brand equity through efficient and effective marketing, distribution and customer-service efforts.
	Develop technology and market research that strengthen our competitive advantages.
	Participate only in markets in which it can create long-term value.

Quality is a fundamental part of GRUMA’s business philosophy . Quality programs have been the basis to improve several aspects of our organization and, for over a decade, we have established a quality policy that frames all our activities:

"Total customer satisfaction is what determines every decision, action and task we perform. To achieve this goal, we must continuously improve our products, processes and services. This will be our daily goal."

GRUMA is making great advances in customer´s satisfaction. The purpose of this is to meet the needs and tastes of its consumers in different markets and regions, as well as to reduce the manufacturing cost of its products, develop processes that increase yield and clean its ecological systems, to scrupulously comply with environmental regulations of each country where it operates We dedicate a lot of time to market research and, by using the best information technology, we have improved decision-making.

The firm conviction that the quality is one of our main strengths that we must underpin every day has given us the leader position in most of our businesses. GRUMA plants have been awarded the ISO 14000, which is ISO ecological category. That is, our plants are already classified with the strictest environmental standards, and have even won major international and national awards. This is a great source of pride for the Mexican industry.